Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Jun 21, 2026 · 5 min read

  Session ad load: how many ads before players churn

  There is a session ad-load cliff where retention breaks. Here is how to pace rewarded and interstitial ads before players churn.

• Jun 12, 2026 · 7 min read

  The 2-second emotional hook: what ad creative does now

  The first two seconds decide if a player watches your ad. Here is what that opening has to do — and why feature-list creative is structurally dead in 2026.

• May 31, 2026 · 6 min read

  Rewarded video ads: when they help and when they hurt

  Rewarded video ads are easy money until they cannibalize your IAP base. Here is how to tell which players keep paying and which stop.