Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Jul 3, 2026 · 4 min read

  Hybrid-casual consolidation: what it means for smaller studios

  Larger publishers are acquiring hybrid-casual studios that break out fast. Here is what that consolidation wave means if you're not the one being bought.

• Jul 1, 2026 · 5 min read

  Emerging markets: why ad revenue comes before IAP does

  In emerging markets, ad revenue arrives before in-app purchases do. Sequencing monetisation to that reality beats an imported IAP-first model.

• Jun 5, 2026 · 6 min read

  642 actions per player: what the engagement spike says

  Industry data shows in-game actions per player rose 30% in a year. Here is what that intensity spike says about how mobile is being monetised.