Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jul 2, 2026 · 5 min read
Ad creative testing is the bottleneck now, not making
AI made ad creative nearly free to produce, so the constraint moved to testing. Here is how to decide which of a thousand variations deserves budget.
Jun 12, 2026 · 7 min read
The 2-second emotional hook: what ad creative does now
The first two seconds decide if a player watches your ad. Here is what that opening has to do — and why feature-list creative is structurally dead in 2026.
Jun 12, 2026 · 7 min read
TikTok creative volume: the 2,400-variation standard in 2026
Top mobile game advertisers now ship 2,400-2,600 ad variations per quarter. Here is what that volume actually buys and how it changes the team.