Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Aug 1, 2026 · 4 min read

  Cross-platform play and your single-currency economy

  Studios are building one game across phone, PC and console. One shared currency across stores with different fees and different players is harder than it looks.

• Jun 6, 2026 · 7 min read

  Cross-platform identity: account linking done right

  Web shops, subscriptions, and rewarded ads need a single player identity across channels. Here is what account linking has to handle to work at scale.

• May 24, 2026 · 4 min read

  Cross-platform UA: mobile CPI is up, other channels aren't

  Mobile CPI keeps climbing while CTV, PC, and web acquisition sit underused. Here is where non-mobile channels genuinely move mobile installs.