Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 8, 2026 · 6 min read
CPI economics 2026: what rising acquisition costs mean
Gaming CPI is up 30% year over year. Here is how the math changes when each install costs more and tracking signals are less precise than they used to be.
Jun 5, 2026 · 6 min read
642 actions per player: what the engagement spike says
Industry data shows in-game actions per player rose 30% in a year. Here is what that intensity spike says about how mobile is being monetised.
Jun 3, 2026 · 7 min read
When revenue rises and downloads fall: the 2026 squeeze
Mobile revenue is up while downloads are down. That gap is where every studio's monetisation pressure is being concentrated. Here is what it means.
Jun 1, 2026 · 6 min read
The consolidation: building for the 3-5 games a player keeps
Players are committing to fewer mobile games and spending more in the ones they keep. Here is what that consolidation means for how you build.