Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 12, 2026 · 7 min read
TikTok creative volume: the 2,400-variation standard in 2026
Top mobile game advertisers now ship 2,400-2,600 ad variations per quarter. Here is what that volume actually buys and how it changes the team.
Jun 10, 2026 · 7 min read
Micro-influencer mix: why 30-50 beats a few big stars
A few big creators look like reach. A swarm of small ones produces engagement. Here is why 2026 mobile game campaigns are inverting the old playbook.