Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 28, 2026 · 6 min read
How to define a lapsed player for your own game
Borrowing a 30-day lapse window from another game misfires win-back. Here is how to set the inactivity threshold from your own session data
May 27, 2026 · 6 min read
What your D1, D7, and D30 retention numbers are telling you
Most studios track D1, D7, and D30 retention without knowing what each number should trigger. Here is how to read and act on each milestone.
May 27, 2026 · 5 min read
Offer fatigue: why showing more offers hurts revenue
Showing players more offers does not produce more revenue. Here is what offer fatigue looks like and how to avoid triggering it.
May 26, 2026 · 5 min read
How to spot players about to leave before they do
Most studios find out a player left when the DAU number drops. Here is how to read the behavioral signals that show up days before a player stops logging in.
May 26, 2026 · 5 min read
First purchase conversion in mobile games: what works
The first purchase is the hardest conversion in mobile monetization. Here is what timing, offer design, and removing friction look like when they work.