Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jul 29, 2026 · 5 min read
Static segments versus reacting to the individual player
Fixed player segments are being replaced by systems that respond to behaviour directly. Segments still earn their keep, but not for the job they were doing.
Jul 16, 2026 · 5 min read
First session behavior predicts who pays before anyone does
A player's first session reveals spend intent long before a purchase happens. Route ads and offers on that signal instead of waiting weeks to learn it
Jul 10, 2026 · 4 min read
Ghost whales: your highest-value players who went quiet
A lapsed whale isn't a churned player like any other. Generic win-back offers waste the one segment worth a genuinely different approach
Jun 9, 2026 · 7 min read
Whale segmentation beyond the binary: what 5% / 65% means
5% of mobile game players produce 65% of revenue. The real question isn't who the whales are. It's how to find them before their behavior makes it obvious.
Jun 2, 2026 · 4 min read
Dashboard averages hide the two populations under them
A stable average often means one group improved while another got worse. The number that did not move is frequently the one hiding the most movement.
May 25, 2026 · 5 min read
Player segmentation mistakes that cost studios revenue
Most mobile game studios split players into two groups: those who pay and those who don't. Here is why that binary misses most of your revenue opportunity.