Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Aug 13, 2026 · 4 min read
What to do when a live event underperforms mid-flight
Three days into a week-long event, the numbers are poor. Changing it now fixes the week and can cost more than the week was worth.
Aug 12, 2026 · 4 min read
The real cost of a bad economy change is player trust
The currency involved in an economy mistake is usually recoverable. What players conclude about whether the game is fair to them frequently is not.
Aug 9, 2026 · 4 min read
Refund clustering is an offer design signal, not noise
Refunds spread evenly across a catalog are a cost of doing business. Refunds concentrated on one offer are that offer telling you something specific.
Aug 4, 2026 · 4 min read
Seasonal resets and what happens to stored player value
A season reset clears progress to make room for the next one. What it does to the things players bought during the season is the part that generates complaints.
Aug 2, 2026 · 4 min read
When to sunset a currency in a live game's economy
Games accumulate currencies. Removing one is harder than adding it, and doing it badly costs more trust than the tidier economy is worth.
Jun 14, 2026 · 5 min read
Compensation currency after an outage: what it costs
Handing out currency to apologise for downtime is the fastest fix available. It is also a change to your economy, and the bill arrives weeks later.