Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Aug 13, 2026 · 4 min read
Personalised pricing and what you have to disclose
Showing different players different prices is increasingly a disclosure obligation rather than a quiet optimisation. The line sits between price and offer.
Aug 9, 2026 · 4 min read
A discount and a price change are not the same thing
One is a temporary event with a reference price behind it. The other resets what players believe the thing is worth. Teams use them interchangeably.
Aug 7, 2026 · 4 min read
The hidden exchange rate between your two currencies
Most games with hard and soft currency never state a conversion rate, but one exists implicitly and players work it out faster than studios do.
Jul 1, 2026 · 5 min read
Why default win-back discounts train players to wait
A default win-back discount rescues one lapsed player and teaches the rest to stop paying full price. Here is why discounting is a habit, not a tactic.
Jun 11, 2026 · 7 min read
IAP pricing psychology: decoy, anchor, and charm in practice
Bundled IAPs convert 30-40% higher than standalone items. Here is how decoy, anchor, and charm pricing actually work in a mobile game catalog.
May 24, 2026 · 5 min read
Price ladder gaps and the pack your catalog is missing
Most currency catalogs jump from a small pack to a large one with nothing in between. The gap is where a whole group of willing buyers quietly stops.