Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Aug 15, 2026 · 5 min read
Apple's New EU Purchase Rule Splits Into Two Paths
Apple now lets EU apps mention cheaper prices elsewhere. A separate, costlier entitlement is what actually lets players tap through
Jul 3, 2026 · 4 min read
Hybrid-casual consolidation: what it means for smaller studios
Larger publishers are acquiring hybrid-casual studios that break out fast. Here is what that consolidation wave means if you're not the one being bought.
Jun 26, 2026 · 6 min read
Payback window: why unit economics replaced growth at scale
In 2026 the studios that grow improve unit economics rather than chase scale. Here is why the payback window is the number to run the business on
Jun 18, 2026 · 4 min read
Japan's app store law: a preview of what's coming
Japan opened alternative app stores and third-party billing months before similar rules landed elsewhere. Here is what it already showed studios.
Jun 17, 2026 · 5 min read
External payment links are legal now — what to do
Courts and regulators have forced app stores to allow links to outside payment pages. Here is the app-to-web decision every studio now has to make.
Jun 15, 2026 · 5 min read
Third-party Android app stores: what actually changes
Google is clearing the way for rival Android app stores. Here is what that means for distribution, pricing, and support before you plan around it.
May 23, 2026 · 4 min read
How to verify your AI monetisation is actually working
Most monetisation tools report uplift without letting you verify it. Here is how our measurement works and why your studio can check the numbers itself.