Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jul 2, 2026 · 5 min read
Ad creative testing is the bottleneck now, not making
AI made ad creative nearly free to produce, so the constraint moved to testing. Here is how to decide which of a thousand variations deserves budget.
Jun 12, 2026 · 7 min read
Soft launch market selection: beyond Canada and Australia in 2026
Canada and Australia were the default soft launch markets for years. Here is why studios are moving on and how to pick a market that actually tells you something.
Jun 10, 2026 · 7 min read
Micro-influencer mix: why 30-50 beats a few big stars
A few big creators look like reach. A swarm of small ones produces engagement. Here is why 2026 mobile game campaigns are inverting the old playbook.
Jun 9, 2026 · 7 min read
Cross-promotion: when internal traffic beats paid acquisition
External CPI is up 30% year over year. Studios with portfolios have an internal channel that costs nearly nothing. Here is where the math works.
Jun 9, 2026 · 7 min read
ASO as primary lever when paid attribution shrinks
Paid attribution got noisier in 2026. App Store Optimization moved from nice-to-have to the main controllable channel. Here is what to focus on.
Jun 8, 2026 · 6 min read
CPI economics 2026: what rising acquisition costs mean
Gaming CPI is up 30% year over year. Here is how the math changes when each install costs more and tracking signals are less precise than they used to be.
May 24, 2026 · 4 min read
Cross-platform UA: mobile CPI is up, other channels aren't
Mobile CPI keeps climbing while CTV, PC, and web acquisition sit underused. Here is where non-mobile channels genuinely move mobile installs.