Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jul 2, 2026 · 5 min read
Catch-up mechanics close the returning player's gap
A returning player's biggest barrier is the progress gap that opened while they were gone. Catch-up mechanics close it so re-onboarding has a chance.
Jul 1, 2026 · 5 min read
Why default win-back discounts train players to wait
A default win-back discount rescues one lapsed player and teaches the rest to stop paying full price. Here is why discounting is a habit, not a tactic.