Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Aug 14, 2026 · 4 min read

  Players who browse without buying still matter a lot

  A store visit that ends in nothing is filed as a failure. Those visits are the largest source of information about what your catalog is missing.

• Aug 14, 2026 · 4 min read

  Age signals travelling across your whole SDK stack

  Knowing a player is a minor is only useful if every component that makes a decision about them knows it too. Most stacks propagate it to some of them.

• Aug 13, 2026 · 4 min read

  What to do when a live event underperforms mid-flight

  Three days into a week-long event, the numbers are poor. Changing it now fixes the week and can cost more than the week was worth.

• Aug 13, 2026 · 4 min read

  Personalised pricing and what you have to disclose

  Showing different players different prices is increasingly a disclosure obligation rather than a quiet optimisation. The line sits between price and offer.

• Aug 13, 2026 · 4 min read

  Consent changes mid-session and what quietly breaks

  A player withdrawing consent during play is a state change most games handle at startup only. What runs in between is where the exposure sits.

• Aug 12, 2026 · 4 min read

  The real cost of a bad economy change is player trust

  The currency involved in an economy mistake is usually recoverable. What players conclude about whether the game is fair to them frequently is not.

• Aug 12, 2026 · 4 min read

  Earned versus spent across your players' whole tenure

  The ratio of what players earn to what they spend is a single number. Plotted against how long they have played, it becomes a map of your economy.

• Aug 12, 2026 · 4 min read

  An economy change review that catches real mistakes

  Code review catches bugs and misses economy errors entirely, because a wrong number is syntactically perfect. A different set of questions is needed.

• Aug 11, 2026 · 4 min read

  Running live ops across multiple player time zones

  One global schedule means most of your players get events at the wrong time of day. Fixing it is mostly a decision about what a day means.

• Aug 11, 2026 · 4 min read

  Localised offer content versus localised price points

  Adjusting prices for a market is well understood. Adjusting what is in the offer is usually the larger lever and almost nobody does it.

• Aug 11, 2026 · 4 min read

  Designing a game economy that has to last five years

  Most economies are designed for launch and then patched forever. A few decisions made at the start determine whether the game can still be tuned in year four.

• Aug 10, 2026 · 4 min read

  Onboarding a new hire into a live game economy safely

  A new person on a live economy is dangerous for about three months. Not because they lack skill, but because everything looks like it needs tidying.