Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
May 26, 2026 · 5 min read
First purchase conversion in mobile games: what works
The first purchase is the hardest conversion in mobile monetization. Here is what timing, offer design, and removing friction look like when they work.
May 25, 2026 · 5 min read
Player segmentation mistakes that cost studios revenue
Most mobile game studios split players into two groups: those who pay and those who don't. Here is why that binary misses most of your revenue opportunity.
May 25, 2026 · 6 min read
LiveOps for small studios without a dedicated team
LiveOps used to require a dedicated team most small studios don't have. Here is how studios under 50 people run meaningful events without the overhead.
May 25, 2026 · 7 min read
Game economy signals that predict IAP revenue drops
When your game economy's earn-spend balance tips the wrong way, players quietly stop spending. Here is what the data says to watch.
May 24, 2026 · 5 min read
Price ladder gaps and the pack your catalog is missing
Most currency catalogs jump from a small pack to a large one with nothing in between. The gap is where a whole group of willing buyers quietly stops.
May 24, 2026 · 4 min read
Cross-platform UA: mobile CPI is up, other channels aren't
Mobile CPI keeps climbing while CTV, PC, and web acquisition sit underused. Here is where non-mobile channels genuinely move mobile installs.
May 23, 2026 · 5 min read
How to verify your AI monetisation is actually working
Most monetisation tools report uplift without letting you verify it. Here is how our measurement works and why your studio can check the numbers itself.
May 23, 2026 · 5 min read
What AI personalisation really means in mobile games
Every AI monetisation tool claims personalisation. Almost none can prove it. Here is the question that separates real measurement from a well-dressed revenue chart.
May 22, 2026 · 5 min read
Wallet balance is the churn signal you already collect
Session-based churn signals tell you a player is leaving. Their currency balance often tells you why, and it moves earlier than session count does.
May 22, 2026 · 3 min read
Update your in-game store without an app release
Every other monetization tool changes what's in your store. We change the store itself — layout, animations, the whole screen — without making players update the app.
May 22, 2026 · 4 min read
How to add AI monetization without eating your roadmap
How AI monetization integrates in a single day and stays off your engineering roadmap — so your team builds gameplay, not offer screens.