Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 24, 2026 · 5 min read
Returning Players Need Re-Onboarding, Not an Offer
A lapsed player's first session back is fragile. Lead with familiar gameplay before any offer, or you trigger the second churn
Jun 24, 2026 · 6 min read
Playable Ads Test Players Before the Install Happens
A playable ad is a try-before-install funnel that pre-qualifies engaged users. Paired with a tight creative testing loop, it keeps your CPI down
Jun 24, 2026 · 5 min read
Currency Sinks Should Cost More for Richer Players
Flat sinks let wealthy players hoard and price out newcomers. Scaling sink costs with player wealth keeps your economy stable as it ages
Jun 23, 2026 · 6 min read
Purchase-flow design that prevents accidental chargebacks
Accidental and friendly-fraud chargebacks are designable problems. Here is how purchase-flow confirmation and fast refunds cut them before they reach the bank
Jun 23, 2026 · 5 min read
Live-ops staffing for the long tail, not the launch spike
Sustained revenue comes from the long tail, not the launch spike. Here is how small studios staff live-ops for a cadence they can actually keep up
Jun 23, 2026 · 5 min read
Incrementality testing: the truth layer attribution lacks
When attribution dashboards answer the wrong question, incrementality testing measures real causal lift. Here is when geo-holdouts beat last-click reports
Jun 22, 2026 · 6 min read
Why the second purchase decides player lifetime value
First-purchase rate gets all the attention, but the second purchase is where lifetime value is actually decided. Here is what changes after the first buy
Jun 22, 2026 · 6 min read
Linking players to your web shop from inside the app
A 2025 US ruling lets mobile studios link players to a web shop from inside the app. Here is what changed, what didn't, and what you now own
Jun 22, 2026 · 7 min read
The buying signals that show up before the first purchase
Players send clear buying signals before they ever spend. Here is which pre-purchase behaviours predict who will pay, and why most studios miss them
Jun 21, 2026 · 5 min read
Session ad load: how many ads before players churn
There is a session ad-load cliff where retention breaks. Here is how to pace rewarded and interstitial ads before players churn.
Jun 21, 2026 · 5 min read
EU Digital Fairness Act: what studios plan for now
The EU Digital Fairness Act targets loot boxes for minors. Here is the timeline and the roadmap decisions studios should make now.
Jun 21, 2026 · 5 min read
Ads vs IAP ratio: your genre sets it, not a benchmark
The right ads-to-IAP revenue mix is decided by your genre, not an industry average. Here is why a borrowed ratio quietly misleads.