Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 28, 2026 · 6 min read
UK Online Safety Act: the age check games now face
The UK Online Safety Act now requires age assurance for games with social features. Here is the scope test and what it asks you to build
Jun 28, 2026 · 6 min read
Reading your refund stream as product feedback
Refunds are a product signal, not just a cost line. Here is how to read where, what, and who refunds reveal about a flaw in your game
Jun 28, 2026 · 6 min read
How to define a lapsed player for your own game
Borrowing a 30-day lapse window from another game misfires win-back. Here is how to set the inactivity threshold from your own session data
Jun 27, 2026 · 6 min read
Google Play Review Refund API: the evidence to instrument
Google Play's Review Refund API arrives in 2026. Here is the player-behaviour evidence to instrument now so you can win chargeback disputes later
Jun 27, 2026 · 6 min read
Player-made content: turning your base into a UA channel
Your own players are the highest-converting marketing channel you have. Here is how to turn player-made content into a UA engine without faking it
Jun 27, 2026 · 6 min read
In-game store design: a curated shop, not a junk drawer
Your in-game store is a conversion surface, not a catalog. Here is how to design it as a curated shop that matches each player's stage and intent
Jun 26, 2026 · 6 min read
Pity systems and designing gacha rates for full disclosure
US disclosure rules now force exact pull odds on screen. Here is how pity-system design changes when the rates are no longer hidden from players
Jun 26, 2026 · 6 min read
Payback window: why unit economics replaced growth at scale
In 2026 the studios that grow improve unit economics rather than chase scale. Here is why the payback window is the number to run the business on
Jun 26, 2026 · 6 min read
GDPR consent: the SDK data flows your game is liable for
Your game runs 10-30 third-party SDKs, and under GDPR you are responsible for all of them. Here is what consent and data-controller liability mean
Jun 25, 2026 · 6 min read
US age verification: what mobile studios integrate in 2026
New US state laws make app stores pass age signals to your game from January 2026. Here is what age verification actually requires you to build
Jun 25, 2026 · 6 min read
The first five minutes decide whether a player ever returns
Players quit in five to fifteen minutes if the value is not obvious. Here is what the early game must prove and the depth that holds them past day 30
Jun 25, 2026 · 6 min read
Event cadence in live ops: when stacking events backfires
Top games run 80-100 event touchpoints a month. Past a point, stacking events stops adding revenue and starts driving the fatigue you were avoiding