Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 13, 2026 · 6 min read
iOS vs Android monetisation in 2026: the gap is closing
iOS players spend more per download. Android has more players. Here is what the 2026 data actually says about how to allocate across the two platforms.
Jun 12, 2026 · 7 min read
The 2-second emotional hook: what ad creative does now
The first two seconds decide if a player watches your ad. Here is what that opening has to do — and why feature-list creative is structurally dead in 2026.
Jun 12, 2026 · 7 min read
TikTok creative volume: the 2,400-variation standard in 2026
Top mobile game advertisers now ship 2,400-2,600 ad variations per quarter. Here is what that volume actually buys and how it changes the team.
Jun 12, 2026 · 7 min read
Soft launch market selection: beyond Canada and Australia in 2026
Canada and Australia were the default soft launch markets for years. Here is why studios are moving on and how to pick a market that actually tells you something.
Jun 11, 2026 · 7 min read
Trigger-moment offer design: when offers actually convert
The moment an offer is shown matters more than the offer itself. Here is the short catalog of in-game moments where conversion is structurally higher.
Jun 11, 2026 · 7 min read
IAP pricing psychology: decoy, anchor, and charm in practice
Bundled IAPs convert 30-40% higher than standalone items. Here is how decoy, anchor, and charm pricing actually work in a mobile game catalog.
Jun 11, 2026 · 7 min read
Hyper-to-hybrid casual transition: when it makes sense
36% of studios are moving from hyper-casual to hybrid casual in 2026. Here is what the transition produces and what it costs to attempt.
Jun 10, 2026 · 7 min read
Subscriptions as a strategic monetisation layer in 2026
Subscriptions deliver 30-90% higher LTV in some genres. Here is when adding a subscription tier earns its place and when it just splits your revenue.
Jun 10, 2026 · 7 min read
Micro-influencer mix: why 30-50 beats a few big stars
A few big creators look like reach. A swarm of small ones produces engagement. Here is why 2026 mobile game campaigns are inverting the old playbook.
Jun 10, 2026 · 7 min read
Discord as retention infrastructure, not marketing
Studios treat Discord like another marketing channel. The studios actually winning at it treat it as where their long-term player relationships live.
Jun 9, 2026 · 7 min read
Whale segmentation beyond the binary: what 5% / 65% means
5% of mobile game players produce 65% of revenue. The real question isn't who the whales are. It's how to find them before their behavior makes it obvious.
Jun 9, 2026 · 7 min read
Cross-promotion: when internal traffic beats paid acquisition
External CPI is up 30% year over year. Studios with portfolios have an internal channel that costs nearly nothing. Here is where the math works.