Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jun 9, 2026 · 7 min read
ASO as primary lever when paid attribution shrinks
Paid attribution got noisier in 2026. App Store Optimization moved from nice-to-have to the main controllable channel. Here is what to focus on.
Jun 8, 2026 · 7 min read
The Goldilocks Zone of currency design: income vs consumption
Too much currency and players stop caring about rewards. Too little and the game feels pay-to-win. Here is how to find and hold the middle.
Jun 8, 2026 · 7 min read
End of precise attribution: what replaces it in 2026
Per-user attribution is over. SKAdNetwork 5.0 and Privacy Sandbox have made aggregation the default. Here is what changes about how to measure what works.
Jun 8, 2026 · 6 min read
CPI economics 2026: what rising acquisition costs mean
Gaming CPI is up 30% year over year. Here is how the math changes when each install costs more and tracking signals are less precise than they used to be.
Jun 7, 2026 · 7 min read
Proactive player protection: spending limits and cooling-off
Studios that build player protection into the product before regulators require it are insulated from each new market's rules and earn the trust effect.
Jun 7, 2026 · 7 min read
Explainable AI in monetisation: why auditability matters
AI that picks offers needs to explain its choices. As regulators and storefronts ask for evidence, black-box monetisation becomes a liability you can't defend.
Jun 7, 2026 · 6 min read
EU AI Act and mobile games: what changes in August 2026
The AI Act's transparency rules take effect August 2026. Here is what they actually require of mobile games using AI for offers, content, or personalisation.
Jun 6, 2026 · 7 min read
Tutorial vs onboarding: the distinction that matters
A tutorial teaches mechanics. Onboarding builds the relationship between player and game. Confusing the two is the most common cause of D1 drop-off.
Jun 6, 2026 · 7 min read
Retrofitting a live game for odds disclosure compliance
Odds disclosure laws apply to games already in market, not just new submissions. Here is how to bring a live catalog into compliance without breaking it.
Jun 6, 2026 · 7 min read
Cross-platform identity: account linking done right
Web shops, subscriptions, and rewarded ads need a single player identity across channels. Here is what account linking has to handle to work at scale.
Jun 5, 2026 · 7 min read
FOMO offer design: how it now trips the PEGI 12 line
Time-limited offers now trip a minimum PEGI 12 rating. Here is what FOMO offer design looks like when the rating cost matters as much as conversion.
Jun 5, 2026 · 7 min read
Ethical monetisation: what 'fair' looks like in offer design
Ethical monetisation gets named as a 2026 competitive lever, then defined vaguely. Here are the concrete properties that make an offer system fair.