Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
May 31, 2026 · 6 min read
Bundle design: when randomness helps and when it backfires
A bundle with one random item is not the same product as a bundle with a known item list. Here is how the choice affects conversion and what to use when.
May 30, 2026 · 5 min read
Live ops burnout is a team problem, not a player one
Studios blame player fatigue when live ops stalls. The real failure mode is usually the team running out of runway before the next event ships.
May 29, 2026 · 5 min read
PEGI 2026: audit your IAP catalog before you submit
From June 2026, PEGI rates new games partly on how they monetise. Here is what to check in your IAP catalog before submitting to Europe.
May 29, 2026 · 5 min read
Loot box odds disclosure: what compliance actually requires
Several markets now require games to publish the odds for every random reward. Here is what disclosure actually demands and where studios fall short.
May 29, 2026 · 6 min read
Battle pass design: retention mechanic or pressure mechanic
A battle pass can draw players back or make the game feel like a second job. Here is the design line between the two and why it matters more in 2026.
May 28, 2026 · 5 min read
When to retire an offer instead of discounting it again
A tired offer gets a discount, then a bigger one, then a bundle. Each round works less well and teaches players something you did not intend to teach.
May 28, 2026 · 6 min read
How to tell if your in-game economy is out of balance
Currency that piles up and goes unspent is as damaging as currency that runs out too fast. Here is how to read the signals before players start noticing.
May 27, 2026 · 6 min read
What your D1, D7, and D30 retention numbers are telling you
Most studios track D1, D7, and D30 retention without knowing what each number should trigger. Here is how to read and act on each milestone.
May 27, 2026 · 5 min read
Offer fatigue: why showing more offers hurts revenue
Showing players more offers does not produce more revenue. Here is what offer fatigue looks like and how to avoid triggering it.
May 27, 2026 · 5 min read
How to run A/B tests on your mobile game offers
Most mobile studios run A/B tests that don't actually prove anything. Here is what a valid test looks like and how long you need to run it.
May 26, 2026 · 5 min read
How to spot players about to leave before they do
Most studios find out a player left when the DAU number drops. Here is how to read the behavioral signals that show up days before a player stops logging in.
May 26, 2026 · 5 min read
IAP pricing for India and Southeast Asia: what changes
A price point that converts well in the US can get almost no traction in India or Indonesia. Here is what market-specific pricing actually needs to look like.