Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Aug 5, 2026 · 4 min read

  Control groups without giving up the revenue they cost

  Holding players back from a change is the only way to know it worked. The objection is that it costs money, and that objection is mostly answerable.

• Aug 4, 2026 · 4 min read

  Testing changes when your player base is still small

  Standard testing advice assumes traffic you may not have. With a few thousand players, most differences you can detect are not the ones worth acting on.

• Aug 4, 2026 · 4 min read

  Seasonal resets and what happens to stored player value

  A season reset clears progress to make room for the next one. What it does to the things players bought during the season is the part that generates complaints.

• Aug 3, 2026 · 4 min read

  Offer timing versus offer content: which moves more

  Teams iterate endlessly on what is in an offer and rarely on when it appears. The moment is usually the larger variable, and it is cheaper to change.

• Aug 3, 2026 · 4 min read

  Players who never spend are still worth designing for

  Most of your players will never buy anything. Treating them as failed conversions costs you the thing they actually provide, which is not nothing.

• Aug 3, 2026 · 4 min read

  An economy design doc that survives contact with live data

  Most economy documents describe intent and go stale in a month. The parts worth writing down are the ones that stay true when the numbers change.

• Aug 2, 2026 · 4 min read

  When to sunset a currency in a live game's economy

  Games accumulate currencies. Removing one is harder than adding it, and doing it badly costs more trust than the tidier economy is worth.

• Aug 2, 2026 · 4 min read

  Store visit frequency is an intent signal you ignore

  A player who opens the shop four times without buying is not failing to convert. They are telling you they want something you are not selling.

• Aug 2, 2026 · 4 min read

  Rollout safety for changes to a live game's economy

  A bad economy change is not like a bad UI change. Players keep the currency, and you cannot undo a balance by reverting the config that produced it.

• Aug 1, 2026 · 4 min read

  The second session predicts what the first one cannot

  First-session analysis dominates onboarding work. The second session is where a player decides the game is a thing they do, and it behaves very differently.

• Aug 1, 2026 · 4 min read

  Genre benchmarks are a starting point, not a target

  Chasing a published benchmark optimises your game toward the average of games you did not make. Useful as a sanity check, dangerous as a goal.

• Aug 1, 2026 · 4 min read

  Cross-platform play and your single-currency economy

  Studios are building one game across phone, PC and console. One shared currency across stores with different fees and different players is harder than it looks.