Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Jul 14, 2026 · 4 min read
Referral Programs That Convert: Two-Sided Rewards Win
A one-sided referral reward reads as spam. A two-sided reward reads as a gift. That difference decides whether players actually send it
Jul 14, 2026 · 5 min read
Chat Moderation That Scales Without Losing Judgment
Pure AI moderation misses context. Pure human moderation can't keep up. Here's the hybrid split working in mobile game chat right now
Jul 14, 2026 · 4 min read
Why Your Analytics Dashboards Never Agree With Each Other
Attribution, events, and revenue each live in a different tool. A warehouse layer that every dashboard queries fixes the disagreement
Jul 13, 2026 · 4 min read
Cross-promotion networks beyond your own game portfolio
Cross-promoting between your own games only works with more than one live title. Exchange networks bring that math to a studio with just one
Jul 13, 2026 · 4 min read
Apple Arcade and Play Pass: the bundle tradeoff explained
Joining a platform game bundle removes your usual purchase revenue entirely and replaces it with a payout you don't control. Here is the actual tradeoff
Jul 13, 2026 · 4 min read
AI dubbing makes full voice localization affordable now
Voice localization has always priced out mid-size studios while text scaled to a dozen languages. AI dubbing changes that math enough to matter
Jul 12, 2026 · 5 min read
Why pre-registration campaigns decide your launch day
Store algorithms reward install velocity concentrated in the first days. Pre-registration is how you manufacture that spike before anyone can download
Jul 12, 2026 · 4 min read
In-App Events: the app store feature most studios skip
Both stores let you submit a structured seasonal event to your listing for search and editorial placement. Most studios running events never file it
Jul 12, 2026 · 4 min read
App store review prompts: when to actually ask them
iOS caps native review prompts at three per year. A badly timed ask burns one for nothing — the moment you pick matters more than the ask itself
Jul 11, 2026 · 4 min read
What virtual currency expiration rules require in 2026
EU guidance on unused game currency, Japan's expiration rule, and US unclaimed-property law are converging on the same question: whose money is it
Jul 11, 2026 · 4 min read
Mid-core and casual monetization run on different logic
A pricing and offer playbook built for a casual puzzle game underperforms in a mid-core RPG, and the reverse is just as true. Here's why they diverge
Jul 11, 2026 · 4 min read
Device attestation stops bots. It's not the whole fix
Play Integrity and App Attest catch tampered clients and emulators, but a farm of real devices running real accounts slips past both checks