Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Jul 26, 2026 · 4 min read

  The AI Art Tool You Adopted Has a Liability Question

  Major studios are suing AI image generators over training data, and courts are still deciding who's liable for the output. Deployers are named too.

• Jul 20, 2026 · 5 min read

  AI NPC dialogue: the risk nobody shows in the demo

  AI-generated NPC dialogue can now respond to things no writer scripted. It can also go off-brand just as easily. Here's how to bound the risk.

• Jul 13, 2026 · 4 min read

  AI dubbing makes full voice localization affordable now

  Voice localization has always priced out mid-size studios while text scaled to a dozen languages. AI dubbing changes that math enough to matter

• Jul 7, 2026 · 4 min read

  LTV forecasting: cohort curves vs per-player models

  Cohort curves and per-player models answer different questions about lifetime value. Picking the wrong one for your decision wastes both.

• Jul 2, 2026 · 5 min read

  Ad creative testing is the bottleneck now, not making

  AI made ad creative nearly free to produce, so the constraint moved to testing. Here is how to decide which of a thousand variations deserves budget.

• Jun 30, 2026 · 6 min read

  AI liveops automation: what to delegate, what to keep

  AI liveops automation works on structured tasks but fails on pacing and fairness. Here is the line between what to delegate and what to keep human

• Jun 19, 2026 · 5 min read

  AI as a Multiplier, Not a Replacement, Earns Trust

  Players reject AI-assembled gameslop but accept AI as a multiplier for human work, here is how to use AI without losing player trust

• Jun 18, 2026 · 5 min read

  AI in dev didn't shrink your team, it moved the work

  Nine in ten studios now use AI in development, but headcount isn't the number that changed. Here is what actually moved, and where it's headed next.

• Jun 17, 2026 · 5 min read

  AI player support: what to automate, what stays human

  AI now handles most routine support tickets in mobile games. Here is where that line should sit, and why the wrong split costs you paying players.

• Jun 15, 2026 · 4 min read

  AI-generated content: what Steam and Google now require

  Platforms are now drawing a line between AI tools used in development and AI content players actually see. Here is where that line sits in 2026.

• Jun 14, 2026 · 5 min read

  AI companions won't fix retention bolted onto an old game

  AI companion features are the newest retention pitch in mobile games. Here is why most bolt-on attempts fail and what actually has to change.

• Jun 7, 2026 · 7 min read

  Explainable AI in monetisation: why auditability matters

  AI that picks offers needs to explain its choices. As regulators and storefronts ask for evidence, black-box monetisation becomes a liability you can't defend.