Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Jul 25, 2026 · 4 min read

  Your Creator Campaign Can Land the FTC on Your Desk

  FTC enforcement against undisclosed sponsored content is up sharply in 2026, and studios are liable alongside the creator. Here is what has to change.

• Jul 18, 2026 · 4 min read

  Engine licensing in 2026: seat fee or royalty wins

  Unity's per-seat price rose again in 2026, Unreal still takes a royalty above $1M, and Godot charges neither. Here's how to weigh the tradeoff.

• Jul 13, 2026 · 4 min read

  Apple Arcade and Play Pass: the bundle tradeoff explained

  Joining a platform game bundle removes your usual purchase revenue entirely and replaces it with a payout you don't control. Here is the actual tradeoff

• Jul 13, 2026 · 4 min read

  AI dubbing makes full voice localization affordable now

  Voice localization has always priced out mid-size studios while text scaled to a dozen languages. AI dubbing changes that math enough to matter

• Jul 9, 2026 · 4 min read

  Does cloud gaming actually change mobile monetization

  Game streaming keeps getting predicted to reshape mobile revenue. For most studios, the honest answer in 2026 is: not yet, and not in the way expected

• Jul 6, 2026 · 4 min read

  Mobile game M&A in 2026: what acquirers actually value

  Downloads and DAU used to sell a mobile studio. In 2026 acquirers price on retention durability and revenue diversification instead. Here's why

• Jul 5, 2026 · 4 min read

  Competitive mode monetization without breaking fairness

  Ranked and competitive modes can't sell power without losing the players who make them worth playing. Here is what monetizes without pay-to-win

• Jul 1, 2026 · 5 min read

  Why default win-back discounts train players to wait

  A default win-back discount rescues one lapsed player and teaches the rest to stop paying full price. Here is why discounting is a habit, not a tactic.

• Jun 30, 2026 · 5 min read

  Time-saving subscriptions survive subscription fatigue

  Time-saving subscriptions retain better than content-locked ones in 2026. Here is why the subscription type you choose decides whether it churns

• Jun 27, 2026 · 6 min read

  Player-made content: turning your base into a UA channel

  Your own players are the highest-converting marketing channel you have. Here is how to turn player-made content into a UA engine without faking it

• Jun 26, 2026 · 6 min read

  Payback window: why unit economics replaced growth at scale

  In 2026 the studios that grow improve unit economics rather than chase scale. Here is why the payback window is the number to run the business on

• Jun 21, 2026 · 5 min read

  Ads vs IAP ratio: your genre sets it, not a benchmark

  The right ads-to-IAP revenue mix is decided by your genre, not an industry average. Here is why a borrowed ratio quietly misleads.