Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Aug 15, 2026 · 5 min read
Apple's New EU Purchase Rule Splits Into Two Paths
Apple now lets EU apps mention cheaper prices elsewhere. A separate, costlier entitlement is what actually lets players tap through
Aug 10, 2026 · 4 min read
Deciding offers on the player's device or on the server
Where the choice of what to show gets made determines how fast you can change it, what it can know, and whether players can tamper with the result.
Aug 1, 2026 · 4 min read
Cross-platform play and your single-currency economy
Studios are building one game across phone, PC and console. One shared currency across stores with different fees and different players is harder than it looks.
Jul 24, 2026 · 4 min read
Your Data Safety Label Is Now Checked, Not Just Filed
Store reviewers now scan your binary against your data safety label and flag mismatches automatically. Here is what actually gets checked.
Jul 22, 2026 · 5 min read
Vendor Access Is Your Studio's Real Data Breach Risk
A major 2026 breach traced to a vendor, not the studio's own code. Here's why third-party access deserves the same audit as your own systems
Jul 20, 2026 · 4 min read
A crash won't just interrupt a session, it ends one
Players who hit a game-breaking bug rarely give a second chance. Here's the case for treating stability as a retention lever, not just an engineering metric.
Jul 19, 2026 · 4 min read
Install fraud hides inside your UA spend right now
Fraudulent installs cost the mobile industry billions a year, and most studios fold the cost silently into a rising blended CPI. Here's the fix.
Jul 17, 2026 · 5 min read
Involuntary Churn: Renewals Lost to a Failure, Not a Choice
Roughly a third of subscription cancellations trace to a failed payment, not a decision to leave. Most of that is recoverable
Jul 14, 2026 · 4 min read
Why Your Analytics Dashboards Never Agree With Each Other
Attribution, events, and revenue each live in a different tool. A warehouse layer that every dashboard queries fixes the disagreement
Jul 10, 2026 · 4 min read
Real money trading quietly undermines your currency's value
Third-party markets selling in-game currency for real cash exist for most successful games, whether studios acknowledge them or not
Jul 7, 2026 · 4 min read
LTV forecasting: cohort curves vs per-player models
Cohort curves and per-player models answer different questions about lifetime value. Picking the wrong one for your decision wastes both.
Jul 7, 2026 · 4 min read
Infrastructure costs scale with DAU, not with revenue
Backend costs track active players, not paying players. A DAU spike from a free UA campaign can quietly erode margin before revenue ever moves