Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Aug 13, 2026 · 4 min read

  What to do when a live event underperforms mid-flight

  Three days into a week-long event, the numbers are poor. Changing it now fixes the week and can cost more than the week was worth.

• Aug 12, 2026 · 4 min read

  Earned versus spent across your players' whole tenure

  The ratio of what players earn to what they spend is a single number. Plotted against how long they have played, it becomes a map of your economy.

• Aug 11, 2026 · 4 min read

  Running live ops across multiple player time zones

  One global schedule means most of your players get events at the wrong time of day. Fixing it is mostly a decision about what a day means.

• Aug 11, 2026 · 4 min read

  Localised offer content versus localised price points

  Adjusting prices for a market is well understood. Adjusting what is in the offer is usually the larger lever and almost nobody does it.

• Aug 10, 2026 · 4 min read

  Onboarding a new hire into a live game economy safely

  A new person on a live economy is dangerous for about three months. Not because they lack skill, but because everything looks like it needs tidying.

• Aug 9, 2026 · 4 min read

  Refund clustering is an offer design signal, not noise

  Refunds spread evenly across a catalog are a cost of doing business. Refunds concentrated on one offer are that offer telling you something specific.

• Aug 8, 2026 · 4 min read

  Event rewards that do not wreck the base game economy

  Events need to feel worth doing, which pushes rewards up. The base economy needs prices to mean something, which pushes them down. Both can be satisfied.

• Aug 6, 2026 · 4 min read

  Unwinding currency inflation after a generous event

  One event paid too well and now everyone is rich. Cutting rewards back is the obvious move and the one most likely to make things worse.

• Aug 5, 2026 · 4 min read

  When a winning test result should not be shipped at all

  A variant can win its measurement and still be the wrong thing to ship. The metric it won on is rarely the only thing the change affected.

• Aug 5, 2026 · 4 min read

  Live-ops handoff notes that actually transfer knowledge

  When the person running your events leaves, the calendar survives and the reasoning does not. The reasoning is the part that was doing the work.

• Aug 5, 2026 · 4 min read

  Control groups without giving up the revenue they cost

  Holding players back from a change is the only way to know it worked. The objection is that it costs money, and that objection is mostly answerable.

• Aug 4, 2026 · 4 min read

  Testing changes when your player base is still small

  Standard testing advice assumes traffic you may not have. With a few thousand players, most differences you can detect are not the ones worth acting on.