Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Aug 12, 2026 · 4 min read
The real cost of a bad economy change is player trust
The currency involved in an economy mistake is usually recoverable. What players conclude about whether the game is fair to them frequently is not.
Aug 10, 2026 · 4 min read
Cross-title player value across a studio portfolio
A player who leaves one of your games for another has not churned. Most measurement treats them as a loss, which makes portfolio decisions worse.
Aug 9, 2026 · 4 min read
Your top-spender group shrinks before revenue does
When a game starts declining, revenue holds up for a while because the remaining big spenders spend more. The count moves first and nobody watches it.
Aug 1, 2026 · 4 min read
Genre benchmarks are a starting point, not a target
Chasing a published benchmark optimises your game toward the average of games you did not make. Useful as a sanity check, dangerous as a goal.
Jul 30, 2026 · 4 min read
Who owns the economy in a studio without a specialist
Most teams have nobody whose job is the in-game economy. It still gets changed weekly, by several people, with no one holding the whole picture.
Jul 28, 2026 · 4 min read
The live-service correction and what smaller studios learn
Major publishers have cut their live-service slates back to one or two titles. The lesson for a small studio is not to retreat, but it is not nothing either.
Jul 27, 2026 · 4 min read
Live ops is where the revenue actually concentrates
The overwhelming majority of in-app purchase revenue now comes from games running active operations. That reframes live ops from a nice-to-have to the product.
Jul 26, 2026 · 4 min read
The AI Art Tool You Adopted Has a Liability Question
Major studios are suing AI image generators over training data, and courts are still deciding who's liable for the output. Deployers are named too.
Jul 23, 2026 · 5 min read
What the EU's DMA Actually Changed for iOS Studios
Apple now allows third-party app stores and sideloading in the EU, with a new fee structure. Here's what changed and what stayed the same
Jul 22, 2026 · 5 min read
Currency Drift Is Quietly Costing Your Studio Revenue
A regional price set once and never revisited loses value as exchange rates move. Here's why pricing needs a review cadence, not a set-and-forget
Jul 21, 2026 · 5 min read
Google Play's New Discovery Surfaces for Mobile Games
Google Play added conversational search, a short-video feed, and curated collections in 2026. Here's what each surface needs from your game
Jul 19, 2026 · 4 min read
The official marketplace that beats real money trading
Banning third-party currency trading doesn't stop it. Building a studio-controlled marketplace can, if it actually guarantees what a black market can't.