Blog
Stories from the field
Notes from the team — what we learn building AI monetization for Unity and Unreal studios.
Aug 15, 2026 · 5 min read
Google's New Overlay Shows Friends' Progress Live
A system-level Android overlay now shows players what their friends are doing in your game, in real time — and you didn't build it
Jul 21, 2026 · 5 min read
Live-Ops Localization QA Is the Step Most Teams Skip
Fast live-ops cadences push localization to the last minute. Here's the QA checkpoint that keeps broken translations out of your events
Jul 14, 2026 · 4 min read
Referral Programs That Convert: Two-Sided Rewards Win
A one-sided referral reward reads as spam. A two-sided reward reads as a gift. That difference decides whether players actually send it
Jul 12, 2026 · 5 min read
Why pre-registration campaigns decide your launch day
Store algorithms reward install velocity concentrated in the first days. Pre-registration is how you manufacture that spike before anyone can download
Jul 12, 2026 · 4 min read
App store review prompts: when to actually ask them
iOS caps native review prompts at three per year. A badly timed ask burns one for nothing — the moment you pick matters more than the ask itself
Jul 6, 2026 · 5 min read
Live-ops calendars that outlast the person who built them
A live-ops calendar built as one-off events dies when its owner leaves. Templated events survive team turnover and cut event-prep time in half.
Jul 5, 2026 · 4 min read
Licensed IP collaborations and when they earn their cost
Crossover events with outside brands can spike revenue fast, but the licensing cost and calendar disruption are real. Here is how to size the bet
Jul 4, 2026 · 4 min read
Portfolio live-ops governance for multi-game studios
Studios with more than one live game keep rebuilding the same live-ops systems per title. Here is what shared governance actually saves
Jul 3, 2026 · 4 min read
Sunsetting a live game: the wind-down players remember
Shutting down a live-service game badly costs you the next one too. Here is what a responsible wind-down actually requires, for players and revenue both.
Jun 30, 2026 · 6 min read
AI liveops automation: what to delegate, what to keep
AI liveops automation works on structured tasks but fails on pacing and fairness. Here is the line between what to delegate and what to keep human
Jun 28, 2026 · 6 min read
How to define a lapsed player for your own game
Borrowing a 30-day lapse window from another game misfires win-back. Here is how to set the inactivity threshold from your own session data
Jun 27, 2026 · 6 min read
Player-made content: turning your base into a UA channel
Your own players are the highest-converting marketing channel you have. Here is how to turn player-made content into a UA engine without faking it