Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Aug 15, 2026 · 5 min read

  Apple's New EU Purchase Rule Splits Into Two Paths

  Apple now lets EU apps mention cheaper prices elsewhere. A separate, costlier entitlement is what actually lets players tap through

• Jul 26, 2026 · 4 min read

  The AI Art Tool You Adopted Has a Liability Question

  Major studios are suing AI image generators over training data, and courts are still deciding who's liable for the output. Deployers are named too.

• Jul 25, 2026 · 4 min read

  Your Creator Campaign Can Land the FTC on Your Desk

  FTC enforcement against undisclosed sponsored content is up sharply in 2026, and studios are liable alongside the creator. Here is what has to change.

• Jul 24, 2026 · 4 min read

  Review Reply Rate Is Quietly an ASO Lever Now

  Store algorithms weigh review sentiment and reply rate in ranking, and Google indexes your replies. Here is why answering reviews now moves search.

• Jul 24, 2026 · 4 min read

  Chargeback Ratio Thresholds Can Cut Off Your Payments

  Visa and Mastercard both tightened dispute-ratio rules in 2026. Cross the line and a card network can flag your account before you notice a trend.

• Jul 23, 2026 · 5 min read

  What the EU's DMA Actually Changed for iOS Studios

  Apple now allows third-party app stores and sideloading in the EU, with a new fee structure. Here's what changed and what stayed the same

• Jul 21, 2026 · 5 min read

  Google Play's New Discovery Surfaces for Mobile Games

  Google Play added conversational search, a short-video feed, and curated collections in 2026. Here's what each surface needs from your game

• Jul 19, 2026 · 4 min read

  Install fraud hides inside your UA spend right now

  Fraudulent installs cost the mobile industry billions a year, and most studios fold the cost silently into a rising blended CPI. Here's the fix.

• Jul 18, 2026 · 5 min read

  Instant games: the no-install channel worth testing

  Instant games let players try a stripped-down build in one tap, no install required. Here's what that layer can prove and what it can't.

• Jul 18, 2026 · 4 min read

  Engine licensing in 2026: seat fee or royalty wins

  Unity's per-seat price rose again in 2026, Unreal still takes a royalty above $1M, and Godot charges neither. Here's how to weigh the tradeoff.

• Jul 17, 2026 · 4 min read

  Outsourcing vs Co-Development: Picking the Right One

  Project-based work and co-development solve different problems. Picking the wrong one for a live game costs more than outsourcing saves

• Jul 16, 2026 · 6 min read

  Live ops seasonal art: reusable systems beat one-off bursts

  Running frequent seasonal events strains art teams the same way it strains offer design. Reusable art systems fix it. One-off bursts don't scale