Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Jul 2, 2026 · 5 min read

  Loot box sales to minors: the FTC just set the line

  The FTC's loot box settlement moved the line from disclosure to permission: age-gate chance-based purchases and get parental consent, or carry the risk.

• Jul 2, 2026 · 5 min read

  Catch-up mechanics close the returning player's gap

  A returning player's biggest barrier is the progress gap that opened while they were gone. Catch-up mechanics close it so re-onboarding has a chance.

• Jul 2, 2026 · 5 min read

  Ad creative testing is the bottleneck now, not making

  AI made ad creative nearly free to produce, so the constraint moved to testing. Here is how to decide which of a thousand variations deserves budget.

• Jul 1, 2026 · 5 min read

  Why default win-back discounts train players to wait

  A default win-back discount rescues one lapsed player and teaches the rest to stop paying full price. Here is why discounting is a habit, not a tactic.

• Jul 1, 2026 · 5 min read

  Reward bundling: make your monetisation one system

  Rewarded ads, subscriptions, offerwalls, streaks, and soft currency earn more when they interlock as one reward system than when they run as separate silos.

• Jul 1, 2026 · 5 min read

  Emerging markets: why ad revenue comes before IAP does

  In emerging markets, ad revenue arrives before in-app purchases do. Sequencing monetisation to that reality beats an imported IAP-first model.

• Jun 30, 2026 · 5 min read

  Time-saving subscriptions survive subscription fatigue

  Time-saving subscriptions retain better than content-locked ones in 2026. Here is why the subscription type you choose decides whether it churns

• Jun 30, 2026 · 5 min read

  Per-player pricing and the fairness line players punish

  Per-player pricing can lift revenue or wreck trust. Here is the line between dynamic pricing players accept and the kind they punish you for

• Jun 30, 2026 · 6 min read

  AI liveops automation: what to delegate, what to keep

  AI liveops automation works on structured tasks but fails on pacing and fairness. Here is the line between what to delegate and what to keep human

• Jun 29, 2026 · 5 min read

  In-game social features are a retention loop, not a bonus

  Clans, chat, and groups keep players invested between sessions, and the data they produce predicts who stays. Treat owned social as retention.

• Jun 29, 2026 · 5 min read

  Google Play splits service and billing fees in 2026

  Google Play is separating its service fee from its billing fee on June 30, 2026. Here is what the split changes for how you read your costs.

• Jun 29, 2026 · 6 min read

  Your game's daily obligation load: audit the whole thing

  Login streaks, daily quests, and events each look fine alone. Added up, your game's obligation load becomes a second job. Audit it as one number.