Blog

Stories from the field

Notes from the team — what we learn building AI monetization for Unity and Unreal studios.

• Aug 14, 2026 · 4 min read

  Players who browse without buying still matter a lot

  A store visit that ends in nothing is filed as a failure. Those visits are the largest source of information about what your catalog is missing.

• Aug 12, 2026 · 4 min read

  Earned versus spent across your players' whole tenure

  The ratio of what players earn to what they spend is a single number. Plotted against how long they have played, it becomes a map of your economy.

• Aug 10, 2026 · 4 min read

  Cross-title player value across a studio portfolio

  A player who leaves one of your games for another has not churned. Most measurement treats them as a loss, which makes portfolio decisions worse.

• Aug 9, 2026 · 4 min read

  Your top-spender group shrinks before revenue does

  When a game starts declining, revenue holds up for a while because the remaining big spenders spend more. The count moves first and nobody watches it.

• Aug 5, 2026 · 4 min read

  Control groups without giving up the revenue they cost

  Holding players back from a change is the only way to know it worked. The objection is that it costs money, and that objection is mostly answerable.

• Aug 4, 2026 · 4 min read

  Testing changes when your player base is still small

  Standard testing advice assumes traffic you may not have. With a few thousand players, most differences you can detect are not the ones worth acting on.

• Aug 2, 2026 · 4 min read

  Store visit frequency is an intent signal you ignore

  A player who opens the shop four times without buying is not failing to convert. They are telling you they want something you are not selling.

• Aug 1, 2026 · 4 min read

  The second session predicts what the first one cannot

  First-session analysis dominates onboarding work. The second session is where a player decides the game is a thing they do, and it behaves very differently.

• Aug 1, 2026 · 4 min read

  Genre benchmarks are a starting point, not a target

  Chasing a published benchmark optimises your game toward the average of games you did not make. Useful as a sanity check, dangerous as a goal.

• Jul 30, 2026 · 5 min read

  Economy telemetry worth instrumenting before you need it

  Most economy questions are unanswerable after the fact because the data was never recorded. A short list of events, added early, covers nearly all of them.

• Jul 30, 2026 · 4 min read

  Cohort tenure versus calendar time in live-ops reporting

  Comparing this month to last month measures your acquisition mix as much as your game. Comparing week-three players to week-three players measures the game.

• Jul 29, 2026 · 4 min read

  Offer decline rates are a design signal worth reading

  A declined offer is usually filed as a miss. It is also the clearest statement a player makes about what they do not want, and it is free to collect.